I recently presented on personal branding for multicultural women; below is the slide deck and some other useful resources, including a personal branding worksheet and another related presentation on expert branding. Enjoy.
1. Presentation Slides on personal branding for multicultural women:
2. This personal branding worksheet is a convenient way to organize your thoughts around personal branding. Based on the You Inc. presentation.
3. Branding yourself as an expert (presentation). This one’s brief, but provides a basic overview of what’s involved in building an expert brand.
Below are the slides from my presentation “Mirror, Mirror” at the 2009 Diversity Women’s Business Conference.
So, who are the working women out there? I searched out the data on working women in the U.S. labor force and found a helpful release on theWomen’s Data Center of the Institute for Women’s Policy Research website. This data provided the rate of women’s participation in the labor force, conveniently broken down by ethnic background. My reason for seeking out this data is simple—the depictions of non-working women in the media are usually women of color, and I wanted to see whether these images are backed up by the numbers. They’re not.
Read MoreCatalyst's recent research on Women of Color in U.S. Securities Markets provides an illuminating window into the experiences of women of color on Wall Street. What few realize is that this research is part of a much larger trend heralding the emergence of this powerful, cross-sectional demographic. With women of color increasing in population size and economic clout, we need more consistent and reliable data to track the combined impact of race and gender throughout our society.
Read MoreWhile the media establishment has no trouble embracing an African-American, multiracial President, it has surprisingly little interest in the opinions of women of color, despite their increasing economic and political power.
Read More
Double Outsiders is an award-winning look at the challenges facing professional multicultural women (women of African, Asian, Hispanic, and Native American descent). It's for professional women and for diversity, inclusion, and HR practitioners.